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A Long Way From Marlboro Country
In Canberra, Australia, the country’s highest court recently upheld a decision to mandate brand packaging for cigarette manufacturers. Instead of expressing their brand with unique visual features,...
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An Outrage Over a Rebranding
The marketing officer at the University of California, Jason Simon, had a teachable moment in recent weeks as students rallied to protest a new icon that was developed as a supplement to the signature...
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Judging a Book by Its Cover
It’s a part of marketing and advertising that we rarely hear about, read about, or even take the time to think about, but package design is a critical part of how we make purchasing decisions. In...
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Visual May Not Be So Superficial After All
In the mid 1980’s, Billy Crystal famously portrayed a fictitious Latin talk show host named Fernando on SNL, and immortalized a catch phrase, “It is better to look good than to feel good.” It was all a...
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A Nod to Grace
Recently, a colleague shared an opinion that we are living in an era absent of graciousness. It’s true. More than anyone, I am guilty of trying to meet a new level of expectations and, in the process,...
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